Tarako is a pasta sauce made from cod roe (yes fish eggs!) and mayonaise. As weird as putting that combo on pasta may sound, and I am told its very good, the advertisements are a thing from another world. Mutant Kewpie dolls marching in formation at little children, pure nightmare inducing…  And the advertising dept. has proven to be one VERY prolific bunch. The kewpie dolls and the singing children are becoming an internet meme…